Post by account_disabled on Mar 9, 2024 11:58:57 GMT 8
In the energy sector that will characterize the immediate future (although digitalization, in itself, is a phenomenon that has been structurally remodeling company processes for some time). It is thanks to digital tools that public service companies can personalize the brand-customer relationship by designing their messages and services on increasingly precise user profiles to meet the educational, informational and operational needs of the target audience. Digitalization, in its most widespread form to date, also plays a crucial role in decarbonizing economies and advancing the energy transition. In fact, it produces important benefits both in terms of service quality and operationally, by optimizing processes in a way that reduces co2 emissions.
Thanks to the latest technologies, utilities can collect and analyze enormous amounts of data and update plants and infrastructure remotely. Finally, digitalization allows us to revalue the human and, therefore, the unique and distinctive elements in the relationship with customers, who go from being numbers to being people, so to speak. Each person has needs and expectations that must be Buy Bulk SMS Service investigated, listened to and met. Digital tools allow us to deepen this knowledge and offer the services and products that users really need. To meet these goals, doxee has developed technology that transforms user data into personalized videos and dynamic, responsive micro-websites for an effective and engaging customer experience. Prioritizing customer experience in the utilities sector: data, interactivity, personalization now that we have clarified how utilities can operate between digitalization, decarbonization and the energy transition, let's address the three basic elements of customer experience in the utility sector.
Here, a satisfactory and profitable customer experience requires that all departments act to collect data on the target audience: on consumer habits, on preferences, on critical issues. This data – consumption data, data from smart metering, data from the various touchpoints dispersed throughout the funnel – will then be used strategically to enrich the customer experience with interactive features. In turn, interactivity allows, contact after contact, to advance the knowledge of the individual user. Personalized initiatives are more likely to be experienced as useful and relevant: content that speaks directly to users, addresses topics they are likely to care about, and allows them to perform transactional tasks and choose between multiple alternatives. Let's go into more details. 3 keys to redesign the customer experience in the energy sector 1. The data: the construction of a prosumer association today, the successful realization of a positive customer experience depends on the quality of data.